August 8, 2020

Apindo-Microsoft Enhance Business Competitiveness

JAKARTA – Indonesian Employers Association (Apindo) and PT Microsoft Indonesia work together to improve the competitiveness and productivity of businesses, including small and medium enterprises (SMEs).

Both sides are equally convinced that information technology is a tool and a key solution in improving the ability of companies and businessmen in the country.

Such cooperation was marked by the signing of a Memorandum of Understanding (Memorandum of Understanding / MoU) by Apindo Chairman Sofjan Wanandi and President Director of PT Microsoft Indonesia Andreas Diantoro.

“We welcome Apindo alliances with Microsoft Indonesia. We hope that by working together can improve the competitiveness and productivity of Indonesian businessmen including SMEs who take shelter in Apindo,” said Sofjan in Jakarta, Friday (03/09/2012).

With a total membership of approximately 14 thousand companies, Apindo, he added, realizing that the need for empowerment to encourage potential members in order to increase the competitiveness and productivity of the company.

Empowerment, he said, one of them carried out with the optimal use of information technology so that it can provide benefits in terms of productivity, effectiveness, and efficiency.

“By empowering the appropriate use of information technology, Apindo hope effectiveness and efficiency to enterprises members can increase significantly from current conditions,” he explained.

This, he said, will be able to directly improve the competitiveness and productivity of the company when it had to compete both locally and in the arena of global scope.

Andreas Diantoro hope such cooperation can benefit both parties. According to him, empowerment firms in the information technology appropriately through updated technology and training can contribute positively to the company itself.

“Microsoft Indonesia is committed to contribute and improve the competitiveness and productivity of Indonesian companies that are able to compete fairly in the international business world,” says Andreas.

He added that the strength of the strong entrepreneurship is the capital of Indonesia’s economic base to be developed further. Furthermore Andreas said such cooperation is also a form of understanding on both sides about the importance of Intellectual Property Rights (IPR).

“Improving and strengthening the creative industries can not be separated from the role of IPRs. Therefore, to strengthen the competitiveness of local products, including the products of creative, intellectual property rights should be understood, appreciated and utilized as a value-added industry in our country,” he said.

With innovation, he said, it can be generated new markets at home and abroad, upgrading the quality of products and services produced, and the increased competitiveness and productivity of the company.

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